I write these lines in a state of exhaustion and euphoria after a two day marathon completing the latest e-book in my series ROCK STARS OF WINE AMERICA and publishing #3: FLXtra with KJR – This is a Love Story on Kindle late yesterday evening. It’s subject is the new generation of winemakers in the Finger Lakes (FLX) in Upstate New York and the events described in this roller coaster work of gonzo journalism span the period June 15th 2015 thru March 17th 2016. KJR is Kelby James Russell, the 28 year old Rock Star Winemaker of Red Newt Cellars on the eastern side of Seneca Lake, and it is his face on the cover. More about him tomorrow. Once again the cover art was drawn and stitched, then the cover designed by Angelyn Cabrales. I must thank her for giving the cover a very different look to either #1 or #2 that communicates the daring, optimism and openness of the new generation of winemakers in the FLX. They deeply inspired me.
In spite of increased media coverage of the FLX during the last years – a reflection of the rapidly improving quality of the wines – I don’t think any of my colleagues really wrote a comprehensive portrait of the new winemakers that captured their spirit and society. Nor did anyone describe in detail how they are part of a network of creative exchange between older and younger winemakers. This is not a sales pitch – I need several days of R&R before I can write anything resembling that! – merely an observation that this subject was rather inadequately covered, because nobody considered it important enough to invest the considerable amount of time and effort that I did. However, during the months since I began writing it on a flight from Berlin to New York on December 18th 2015 I was often a bit worried that I might be scooped by some colleague. The FLX are about to be discovered by the mainstream media big time!
Look at those dates and you will see that I was writing for almost full three months before the events described ended. This alone makes #3: FLXtra gonzo, for I was often writing about what had just happened, lifting quotes and impressions from my notebook into the text the very next morning. This meant the text was developing as the story happened, and I decided not to shy away from telling that story with all its highs and lows. Those who have read #1 and #2 will note the absence of the PARENTAL ADVISORY: Explicit Content sticker from the cover of #3. This is a risk I’m taking, because there is some sexual content in #3 (I’m rating it PG), but the more unusual thing for a wine book is that emotional intensity. In recent years several colleagues (most notably Alice Feiring) wrote wine books that went some distance in this direction, but I don’t think anybody did so in the radical way I have done. By the way, I tried to do so in a spirit of compassion rather than to be judgmental of others in any way or form.
#3 is gonzo in a more fundamental way too, for I worked hard not only to be accepted by my subjects, but also to become part of their world, so that when I wrote about it I would be doing so from the inside. Many of the new winemakers of the FLX trusted me completely, and that made this dissolving of boundaries possible, so help me God. Here is the outrageous result. The price is $4.99 and all you need to do to read it is download the free Kindle app onto your device before purchasing, that is if you don’t already have a Kindle or an iPad/iPhone/etc with the Kindle app on it. ENJOY!